5/1/2023 0 Comments Usps direct mailInformed Delivery encourages mailers to use the USPS’ Informed Delivery omnichannel feature. Informed Delivery is an omnichannel feature for mail, created by the USPS. Non-profit USPS Marketing Mail® automation letters and flatsįirst-Class Mail® or USPS Marketing Mail® automation letters and flats that do not generate an informed delivery image. Registration window: J– December 31, 2022įirst-Class Mail® automation letters, postcards, and flats The Emerging and Advanced Technology promotion encourages mailers to incorporate emerging technologies such as Enhanced AR, VR/MR, NFC, Video in Print, multichannel mail integration with voice assistants. The 2022 Emerging and Advanced Technology promotion continues to evolve the USPS approach of encouraging mailers to combine direct mail with technology. Non-profit USPS Marketing Mail® letter and flats Registration window: Janu– August 31, 2022Įligible mail: First-Class Mail® letters, cards and flats Leveraging this promotion in your mail could result in a significant increase in customer engagement. Research has found that marketing materials which incorporate multi-sensory experiences significantly impact brand recognition and message recall. The Tactile, Sensory, and Interactive Mailpiece Engagement promotion encourages mailers to enhance customer engagement through innovations in paper stock, substrates, inks, interactive elements, and finishing techniques. Non-profit USPS Marketing Mail® letters and flatsįirst-Class Mail® letters, cards, and flats Registration window:ĝecem– July 31, 2022Įligible mail: USPS Marketing Mail® letters and flats Tactile, Sensory, and Interactive Mailpiece Engagement promotion If your direct mail campaign includes customer response or return items, then this is the ideal discount promotion for your business. Reply Mail (BRM), Courtesy Reply Mail (CRM), and Share Mail envelopes and cardsīy providing a financial benefit when customers put those pieces back into the mailstream. The premise behind the Earned Value Reply Mail promotion is to build engagementĮarned Value Reply Mail encourages mailers to distribute Business $0.02 in credits for each BRM, CRM, and Share Mail piece in the promo period. Registration window:ğebru– March 31, 2022īusiness Reply Letter Mail, Courtesy Reply Letter Mail, and Share Mail Let’s dive into the details and benefits of the various promotions: Tactile, Sensory and Interactive Mailpiece Engagement promotionĮmerging and Advanced Technology promotion The six United States Postal Services promotions for 2022 are: In order to grow, it’s important that businesses connect with their target audience. A wide range of discounts is offered to businesses that market to their customers via direct mail. This increased depth of targeting is essential for specialized auto repair shops.The USPS has developed the 2022 promotions program for marketers, mailers, and printers. This may be sufficient depending on your goals, but it’s far from the most efficient possible campaign.īecause we’re using a median measure of a small population-and not household-by-household demographic data-many homes you’ll be delivering to will fall well outside those thresholds.ĭepending on your ideal customer profile, you might need more precise targeting (Especially for specialized repair shops).įull-service saturation campaigns provide numerous targeting options-everything from demographics, car ownership (including the make and model), and shopping preferences, among many others. You can exclude business and pick postal routes based on median age, income, and household size-but that’s about it. After all, the goal is spreading a high volume of mailers over a broad area while keeping costs minimal.ĮDDM’s targeting options are minimal. Saturation campaigns aren’t all about targeting sophistication.
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